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ASD construction
promo site
August 2017
Design and front-development
of a promotional website
ASD Construction builds and equips premium dental clinics in Moscow. The company helps to open a clinic from scratch: it finds the right premise, designs, decorates, and selects all the necessary equipment.

I. Design searching

Previously, the company had neither its website nor its own identity — only the name and several major projects behind them. Our task was to tell step by step what the organization is doing, to clearly present the service packages for comparison, along with showing examples of works. There was not so much information, and we decided to assemble one long page with the order form.

The company’s feature is the speed of response and of customer service, as well as the rapid processing and approval of documents required for the opening of a medical center. We bring this to the notice with a large headline at the top of the page.

 

The structure of the page is built on a parallel presentation: large photos of projects alternate with the advantages of the firm. So, to form an impression of the company, it is enough to look through several floors:

While the logo is being prepared, we determine the color range, which will be later used in all company materials:

II. Responsive design

The site does not “fall apart” on the narrow screens of mobile devices — blocks are rearranged depending on the width of the screen, without cutting the content.

 
Art Director and designer
Dmitry Borovik
Designer
Anastasiya Borávik
Developer
Alex Kulikov
Manager and designer
Eugene Borovik
August 2017
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